Impression Management

What You Wear:The Key to Confidence And a Window to Your Personality

You can find many definitions of what it means to ‘’be fashionable’’. When I  talk about a personal style I don’t mean that your clothes need reflect what the latest issue of vogue shows, what I mean is that your clothing should reflect you and your personality. Here’s why:


How you look on the outside reflects how you feel on the inside. Are you full of confidence or more the shy type, raring to go or in need of a nap, Ready to meet any challenge or looking for any excuse to dive under your disk?

How you look affects your attitude, your decisions, and often what plans you choose to make (or, more importantly, not make). You never know what the day is going to bring, so you should be prepared for all situations (within reason). If you leave the house in the morning looking so-so you’re less inclined to accept that spontaneous invitation for drinks or dinner after work. You don’t always have to be dressed up in cocktail attire, but if you look great and are confident in your outfit (even if it isn’t as dressy as you’d like). You’ll be more inclined to accept the invitation.

The way you look and feel about yourself influences your confidence. One of the sexiest things a woman  can own is her confidence. You want to look fabulous at all times because, let’s face it, you should always  look like the fabulous person you are! Confidence is your best accessory . When you walk into a place, ‘’I look smashing’’ others will think the same thing. Trust me.


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Uniforms are integral part of work cultures

According to Wikipedia, a uniform means a set of standard clothing worn by members of an organization while participating in that organization’s activity. People generally wearing uniforms are armed forces, police, emergency services, schools and workplaces. Uniform also means to be the same, and without any difference.

With these basic ideas in mind the concept of having a common dress came in to picture. If the dress of the members of an organization remains the same then there is a sense on commonality which develops amongst them. Uniforms also depict solidarity, and this has been this way through out, right from the days of the Roman Empire to the modern day manufacturing houses.

These days wearing uniform is common with the paramilitary organizations like police etc and the armed forces. These help them, stand out of the crowd so that they can be easily recognizable and also distinguish them for the service they do. These uniforms not only make them feel proud but also have an imposing effect on others and with the presence of a person in uniform, can change the mood of people around.

Sometimes uniforms are made mandatory by the organizations like schools, work places like hospitals, restaurants etc. The model of these organization require, people who are part of it to be in proper uniform and follow the discipline of the uniform. Some organizations which don’t have a complete dress code do have some sort of uniform codes like a common shirt of a particular color etc.

So why is it that most of the organizations prefer uniforms? Here are five reasons which make uniform an integral part of work culture and also the lifestyle at times.Blog photo
1.- Industry demands: There are certain service industries which are focused on the customer, like the department store, restaurants or hospitals. These industries demand that the workforce look more united and eager to serve the customer, so the role of the uniform becomes very important. When the workforce is wearing a pleasant uniform the customers approach them more confidently.

2.- Uniform as perks: In some large organizations, it is considered as an honor and a kind of perk to receive uniform. This results in considerable conservation of time and energy of the personnel, as he doesn’t have to choose again and again the clothes to be worn at the work place. Also a lot of money is saved since rarely will that personnel will be buying new clothes.

3.- A sense of belonging: If the work force wears the same clothes to the work place then they share a feeling of commonness and belonging, which other wise gets very difficult to achieve.

4.- A feeling of equality: Uniform brings every one to the same platform, no matter how rich or poor he or she is and thus inculcating a feeling of equality amongst those wearing the uniform.

People wearing uniform are more caring for their fellows and colleagues, they care not only for their growth but the growth of their peers as well. Uniforms are very important and fosters traits which are very necessary for a person as an individual and an organization as a whole to thrive and prosper.

Cutton Garments named the No. 1 Uniform Supplier

Company continues multi-year ascent for best ranking to date

Cutton Garments, an industry leader in the supply and manufacturing of uniforms,  and workwear,  throughout the Philippines and Southeast Asia, has again secured a position of No.1 by Philippine Top Choice Awards for Excellence 2017’s annual list of 20 Best Companies.

Philippine Top Choice Awards

Good Businessess ensure their energy is focused on giving exceptional services and learned to be more competitive to gain customer’s acceptance and support. They seek out and develop talented, free thinking people with the imagination and initiative to make a difference. They encourage involvement at all levels of the business so the clients and customers are impressed at the commitment they give. Great business such as Cutton Garments, go further. They look to provide the products and services others want to buy in a sustainable way. They use profit no just to pay themselves and employ staff but to invest in the future. To be known in the Market place, they get involved with different business and marketing programs leading to customer’s satisfaction to meet their needs and demands. It is this level of achievement that these wards set out to acknowledge and reward.

The PHILIPPINE TOP CHOICE AWARDS FOR EXCELLENCE seek to acknowledge companies, products and services that promotes best business practices leading to consumer welfare, consumer protection, product quality and consumer services. This commendation highlights the art of competitiveness and excellence in business and trade to further enhance and improve products and services. Companies, products and services that are selected for the PHILIPPINE TOP CHOICE AWARDS FOR EXCELLENCE are conferred the SEAL OF EXCELLENCE as a way of promoting the best interests and welfare of consumers, a modest step towards helping promote nation-building and national development.

The PHILIPPINE TOP CHOICE AWARDS FOR EXCELLENCE is organized by the Philippine Top Choice awards Council and the Top Choice Magazine.

Recipients that are selceted for the Philippines Top Choice Awards are chosen based on:


Cutton Garments performs its intended function for a given period of time under given set of conditions


Cutton Garments delivers consistently of high value experience. Day after day, year, regardless of happens to be on the front line of delivery process


The Company observes good ethical principles


Cutton Garments gets to their clients through marketing strategy. The benefits of greater customer intimacy for company includes highly tailored problem solving capabilities and greater adaption of products to customer needs as well as higher customer loyalty levels.


the company products and services observes authenticity and reliability


The selection Process

Companies, products, brands, services must qualify in the criteria used based on the market research and survey made by the research team. The company being chosen will have the privilege to be recognized  in the PHILIPPINE TOP CHOICE AWARDS FOR EXCELLENCE and is conferred the “Seal of Excellence”.

Selection are based on nomination from independent body of different industry category. Market Research  and survey was conducted by the survey group through strreet interview. Word of Mouth personal and Telephone interviews and focused group discussions. Panel of judges shortlisted the companies for each award.



Unang Hirit features Cutton Garments

Unang Hirit

UnangHirit is GMA 7’s flagship morning show that presents news, information and entertainment to jumpstart

every Filipino’s day. UH airs Monday to Friday at 4:55 am to 7:30 am.

We would like to express our intent to feature Cutton Garments this Wednesday, May 18. The segment will

feature the production of School Uniform in your company. This will be a good way to promote your company as well.

White Paper: Are Uniforms an Effective Marketing Tool?

Ashwini K. Poojary
Sawyer Business School, Suffolk University
Boston, MA – February 2011


This research aims to answer the question, “Are uniforms an effective marketing tool?” And specifically, what is the advertising utility of uniforms and uniform rental programs as seen by managers in businesses which have uniformed employees that are exposed to customers or the public. The term ‘uniform program’ herein refers to a service that includes uniform garment rental—customized with company logo or branding— and regular laundering, pickup and delivery, and mending services. This service is also known as ‘uniform rental’ service or ‘managed uniform service’. Throughout this summary the terms ‘uniform program’ and ‘uniform’ are used interchangeably.
The research compares the effectiveness of uniform programs as a marketing tool compared to six popular forms of advertising:
• Internet
• TV
• Radio
• Billboard
• Yellow Pages
• Newspaper

This research demonstrates how firms may be able to contribute to the achievement of organizational objectives through the use of uniform programs in their businesses. The causal relationship between the benefits of uniforms and desired business outcomes, such as profitability, is a topic of managerial interest and requires further research. There is limited previous literature that tries to encompass the contribution that uniforms and uniform programs make towards desired business outcomes such as marketing efficiency, increased customer awareness, business image, and employee morale. Keywords: Uniforms, uniform rental programs, advertising, marketing.


The primary researcher for this study was Ashwini Poojary, a Global MBA student at the Sawyer Business School, Suffolk University, Boston. UniFirst Corporation, headquartered in Wilmington, MA, provided data center services and random selects from its uniform program customer list to aid in the study.

Conceptual Framework

Based on a thorough literature review, a conceptual model was developed. A questionnaire was devised with item measures that capture the constructs in the conceptual model. A survey of business customers was undertaken, and a response rate of 97 per cent was obtained.

The role of advertising

Advertising is recognized as an essential element in the marketing mix and hence a considerable amount of resources may be allocated to advertising budgets. There are several reasons for advertising, some of which include:
• Increasing sales of products/services
• Creating and maintaining awareness, a brand identity, or brand image
• Communicating a change in an existing product line
• Introducing a new product or service
• Increasing word-of-mouth for the brand or the company
• Educating consumers about the company’s products or services

“Advertising represents a most potent source of brand identity. It has two major functions, namely to present and thereby position the brand attributes against consumer expectations and to imbue the brand with values symbolically attractive to the target market. Advertising is identified as one of the principal components of image creation.” (Meenaghan)

The role of brand identity In an increasingly competitive marketplace, it’s important for companies to create a brand identity and improve brand image. Recent research by Gallup highlights the impact of front-line staff on the company’s relationship with the customer. For example, employee uniforms are an important component of a hospitality establishment’s brand identity. (Nelson and Bowen) Enhancing the knowledge of customers about the brand through marketing initiatives helps companies to develop a positive brand attitude in the customer. (Gupta, Melewar and Bourlakis) A positive attitude towards the brand, in turn, helps to generate a positive brand response for influencing the purchase activity of the customer. (Keller and Lehmann) This brand identity, so developed, helps in reaching out to customers, helps the company stand out from the competition, and conveys business stability.

Business outcomes In order to portray our conceptual model, we argue that advertising is directly affected by uniform programs, which in turn influence desired business outcomes such as marketing effectiveness, awareness, and increased brand equity. Our choices of constructs are guided by our literature review. Specifically, we examined literature on the beneficial role advertising has on brand image development and how employee morale positively affects customer satisfaction. Based on this, we argue that benefits of uniform programs are an antecedent to certain desired business outcomes.


Many of the industries in our sample have a significant amount of uniform and non-uniform wearing employees who are regularly exposed to the public. Members of staff are an extension of the brand they work for, and what they wear matters greatly to them and to the firm’s customers, as well as reflecting on the company’s core values. The uniform acts as an extension of the brand and could be used by companies to enhance their business image. A uniform can provide an instantly recognizable signal about the company and its culture. This helps employees build better relationships with customers. In light of these findings, we formulate a hypothesis to test;

Hypothesis: Uniform programs are an effective marketing tool and a viable form of advertising that can affect desired business outcomes.

Methodology: Design, Procedure & Sample Characteristics

First, we developed a questionnaire containing measures derived from existing measures (literature review). This questionnaire was subjected to critical review by a panel of marketing scholars and industry practitioners. A number of amendments were made, largely to item wording but also to question order and layout. After a final critical review, we concluded that there were no substantive concerns and the instrument was deemed suitable for final data collection.

The study was conducted for selected 2-digit SIC Code “supersectors,” chosen at random (from a UniFirst Corporation uniform program customer database). The UniFirst call center conducted the telephone survey with 274 customers. In order to ensure the results were not biased, we kept responses anonymous, and this was explained verbally prior to each telephone interview. A total of 267 questionnaires were completed, resulting in a response rate of 97%. We also conducted a non response bias analysis.

Questionnaire Design: Our questionnaire was designed to obtain data about whether several different forms of advertising are perceived as more effective or less effective than uniform programs.

While the survey included some questions about soiling level, cost-sharing for uniforms, and perception of uniforms as contributing to employee morale and productivity, this summary focuses only on our main objective related to marketing and advertising effectiveness. We asked questions such as:

“To what extent would you agree or disagree with the following statement? Uniforms / uniform programs are a form of advertising.”


“Is Internet Advertising more effective or less effective than an employee Uniform Program as a marketing tool for your company?”

We surveyed companies from the following 2-digit major groups:

02: Agricultural Production – Livestock
13: Oil and Gas Extraction
15: General Building Contractors
16: Heavy Construction, Except Building
17: Special Trade Contractors
20: Food and Kindred Products
34: Fabricated Metal Products
35: Industrial Machinery and Equipment
41: Local and Interurban Passenger Transit
42: Trucking and Warehousing
49: Electric Gas and Sanitary Services
50: Wholesale Trade: Durable Goods
55: Automotive Dealers and Service Stations
75: Auto Repair Services and Parking

Analysis Procedure We conducted statistical analysis in order to investigation into our data, including frequency analysis, cross-tabulation, Chi square tests, independent sample T-Tests, and paired T-Tests. We targeted a 0.05 significance level.

Aggregated Results

Effectiveness of several popular forms of advertising as compared to uniform programs. Based upon our literature review, we predicted that uniform programs would prove to be a more effective marketing tool than several popular forms of advertising, and for all industries surveyed taken in aggregate this proved to be true.

Results for all industries surveyed:

Internet Advertising – 56.1% of respondents stated that uniform programs are more effective than internet advertising.

TV Advertising – 73.5% of respondents stated that uniform programs are more effective than TV advertising.

Radio Advertising – 74.4% of respondents stated that uniform programs are more effective than radio advertising.

Billboard Advertising – 75.7% of respondents stated that uniform programs are more effective than billboard advertising.

Yellow Pages Advertising – 55% of respondents stated that uniform programs are more effective than yellow pages (printed) advertising.

Newspaper Advertising – 71.5% of respondents stated that uniform programs are more effective than newspaper advertising.

Industry Highlight Results

As we see above, the industry sectors surveyed, on average, indicated that uniform programs are a more effective marketing tool compared to several popular forms of advertising. In several industries positive responses tallied well above the mean. In these industries we noted positive correlation when wearers are regularly exposed to the public and the statement that uniform programs are an effective form of marketing. This is demonstrated in the response rates favoring uniforms from certain industry groups as highlighted below:

Uniform marketing stats


“Uniforms are a more effective marketing tool than internet, newspaper, TV, radio and billboard advertising.” Our hypothesis, that uniform programs are an effective marketing tool and a viable form of advertising has been shown to be true. Our analyses found that the industries represented in our study believe that uniform programs are an effective form of advertising. As suspected, there is a positive correlation in companies whose uniform wearers are regularly exposed to the public and the belief that uniform programs are an effective marketing tool. In fact, uniform programs were considered a more effective marketing tool in the majority of cases when compared with six of the most popular forms of advertising.


Limitations and Future Research As with any research project, our study could have been improved. It is characterized by limitations that may restrict the extent to which results can be reliably generalized. There might be other variables or moderators that influence perceptions about uniforms marketing and advertising. The implications and limitations of our study offer a number of potentially interesting future research projects. First, although our model contains a number of constructs, it would be useful to incorporate other factors that may also influence business outcomes. For example, how uniform programs may affect worker professionalism and safety. Future studies could include a wider range of constructs thus broadening the scope of the model and associations between constructs. Second, more granular industry surveys could be completed to capture specific related constructs.


Kevin Lane Keller and Donald R. Lehmann. “Brands and Branding: Research Findings and Future Priorities.” Marketing Science (November- December 2006): 740-759.

Meenaghan, Tony. “The role of advertising in brand image development.” Journal of Product and Brand Management (1995): 23-34.

Kathy Nelson, John Bowen. “The Effect of Employee Uniforms on Employee Satisfactio.” Cornell Hotel and Restaurant Administration Quarterly (n.d.): 86-95.

Suraksha Gupta, T.C. Melewar, Michael Bourlakis. “Transfer of brand knowledge in business-to-business markets: a qualitative study.” Journal of Business and Industrial Marketing (n.d.): 395 – 403.

About the Researchers

Ashwini K. Poojary Ashwini Poojary is the Director of Marketing and Communications of the Graduate Student Association at Suffolk University, Boston, MA. She has held positions as Market Researcher and IT Analyst for Partners HealthCare, where she conducted in-depth interviews with pathologists and technicians prior to the launch of a new software, and Assistant Systems Engineer/Applications Analyst for Tata Consultancy Services, where she helped develop core banking software for Banco de Pichincha (Ecuador), Mercantile Bank (S. Africa) and National Bank of Kuwait, and tested wealth management applications for Merrill Lynch and Bank of America. Ms. Poojary has also served as Marketing Team Leader and Customer Relationship Officer at Bhagwati Pharmaceuticals of India. She has earned a Bachelors of Engineering, Electronics from the Dwarkadas J Sanghavi College of Engineering and is a Member of Institute of Electrical and Electronic Engineers. Ms. Poojary has attended the S.I.E.S. College of Arts, Science and Commerce and is a candidate for Global MBA, International Marketing at Suffolk University, Sawyer School of Management.

Cutton Garments is a Philippine leader in the supply and manufacturing of uniforms, workwear and protective clothing currently outfitting more than 500,000 workers and employees. We are hlping to enhance the professional image of more than 5,000 businesses, organizations and government institution throughout Philippines. The company offers and managed uniform and apparel manufacturing.

As part of its image-enhancng services for businesses and organizations, Cutton Garments also provides substantial discount for University of the Philippines Professional Trainings. For more information, contact Cutton Garments at 09175097374/ 09255788866

Corporate Collections

CG Ads Banner ladies long sleeve1Blue Long sleeves1


CG Ads Banner black long sleeves1

New Contact Details

Easier way to contact us, just dial
0925 + <Dept Digit> + Cutton<288866>

+63925 6 288866 (Sales Dept Sun)
+63925 7 288866 (Operations Dept Sun)
+63925 3 288866 (Purchasing Dept Sun)

Improving professional identity thru Cutton Garments and UP ISSI

Manila, Philippines September 2015- Cutton Garments, a leading provider of work and team uniforms to businesses, organizations and institutions thoughout the Philippines and ASEAN, is pleased to announce partnership with University of the Philippines Institute of Small Scale Industries.

Both Cutton Garments and UP ISSI are commited to empower and improve our workforce and businessmen through our hollistic approach through our products and services.


  • Create an attractive business image. Society tends to judge people by how they think, act and serve not to mention how they dress and who makes it.
  • Employees in Cutton Garments uniform and employees who trained in UP Diliman increase their ability to their jobs.
  • Courtesy and Respect. We believe that employees in Cutton Garments Uniform are more courteous and they gain respect as well for they portray professionalism not only in looks but also in service.
  • Wearing excellence with clothes and service can sow the difference
  • Cutting edge training from UP and appropriate Cutton Garments are more likely to understand their jobs more thoroughly.
  • Foster team spirit. Honor and excellence as UP calls it. Social responsibility as Cutton Garments does it.
  • Employee benefit. Manpower resource will be drawn to apply in your company.
  • Promote company pride. Sense of pride and responsibility

About Cutton Garments, a multi awarded Philippine leader in the supply and servicing uniforms, workwear and protective clothing.

About University of the Philippines Institute of Small Scale Industry, a center for professional training and development in Asia, promoting the improvement of small and medium enterprises in the Philippines


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